Three generations in stones.
The first to set them.

Three generations of my family have handled gemstones — brokered, cut, calibrated, sold on by the parcel. Beautiful stones, and every one of them left the building in an envelope, on its way to somebody else's ring.

That is the ordinary shape of the trade, and it never stopped bothering me. I grew up around stones no one in the family had ever seen finished. AbNoor exists to close that gap: the same stones, kept, and set.

Rings first because a ring is the piece you look at most — the one you catch sight of during the day rather than only in a mirror. If a stone is going to be worn instead of stored, that is where it should go.